chris-reese

All articles by chris-reese

 

A Tale of Two Properties – The game of “List it or Flip it?” Case study – Value Driven Approach

A Tale of Two Properties The game of “List it or Flip it?” A case study on the Value Driven Approach The Scene Sometimes two things can seem alike but when you know what to look for, they are actually quite unique. That was the case with my clients Ken & Jackie. I originally helped them...
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Who the hell cares about what you have to say?!

“Who the hell cares about what you have to say?!”   That’s the common question I got when I began working on this project. To be honest, it made me hesitate. “Who am I to think I can do this?!”   I knew my purpose. To make impact—to inspire & motivate. If our paths cross,...
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Updated 4 Bed 2 Bath Home

The Best, Most Affordable Home About to be on The Market! Coming Soon! Do not Disturb Occupants Brand New Stainless Steel Appliances Beautifully, Refinished HardWood Floors French Doors to Large Bonus Room Newer HVAC (approx. 10 years) Newer Roof (approx. 10 years) Brand New Garage Door and Opener 2 Year Roof Cert Pest Clearance 5721...
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Remodeled Fair Oaks Beauty

Coming Soon! Do Not Disturb Occupants 7419 Midiron Drive, Fair Oaks 95628 3 Bed, 2 Bath Remodeled home with Gian Bonus room Nearly 1/4 Acre Home Under Renovation Estimated On Market Date of 3/1/18 Call for details: 916-502-1656...
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Captain Bait and Switch – SuperVillains of Real Estate – IV

Captain Bait & Switch – SuperVillains of Real Estate Part IV The Harsh Truth about “Your Home Sold or, I’ll Buy it” Gimmick and the Real Estate Agents that Pedal this Marketing Scam Introducing….Captain Bait & Switch & his most powerful weapon—The Guaranteed Sales Program. I first want to offer my apologies to anyone who...
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Learning to Fly

Learning to Fly Sometimes the little things are far more important and will lead to either spiraling misery, or a meteoric rise in opportunity and happiness. I’m running down the street chasing him, barely able to keep up. I won’t let him get away from me.  My lungs are burning and as I’m gasping for...
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The Gatekeeper – The Supervillains of Real Estate Part III

The Gatekeeper – The Supervillains of Real Estate Part III  The Gatekeeper. He is angry and filled with resent that for homeowners, he is no longer their primary source of property-information… This month, we conclude this three part series. In previous columns I’ve written about The Cheetah, as well as Dr. Ego—a villainous creature whom...
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REAL ESTATE MAXIMUM PROFITS

REAL ESTATE MAXIMUM PROFITS The Aggregation of Marginal Gains: How “The Value-Driven Approach To Sell Real Estate” Creates Max Profit For Homesellers! I read an incredible article the other day about Tour de France cyclist coach, Dave Brailsford. From the article, “In 2010, Dave Brailsford faced a tough job. No British cyclist had ever won...
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Mugsy and Mr. Bigglesworth

Mugsy and Mr. Bigglesworth Lately Gav has been asking for “….a real-life Bo….for Real’s Dad!” Gavin has a special stuffed animal that he has been inseparable from since he was 2. It’s a Siberian Husky looking thing named Bo. He used to grab it by the sides of its face and bite its nose. It...
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6829 Castleberry Cir, Citrus Heights, 95621

The Most Gorgeous Home For Sale  6829 Castleberry Cir, Citrus Heights  Priced at only $289,900 The owner of 6829 Castleberry Circle has spared no expense in remodeling this 3 bed 2 bath home with a fireplace. This truly is the most gorgeous home in Citrus Heights. The owner of 6829 Castleberry Circle has spared no...
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…without Chris, none of this would have ever happened…

…without Chris, none of this would have ever happened… by Yvette & Herbie I strive to make an impact but sometimes my clients have an impact on me. This client review is so heartfelt and well written that it got me a little chocked up.                  My husband...
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Dr. Ego – The Supervillains of Real Estate – Part II

Dr. Ego – The Supervillains of Real Estate Part II One of the most notorious and cunning salespeople in real estate – this month, you’re introduced – watch your back… Last month I introduced you to The Cheetah, one of the many Supervillains of real estate. If you remember, this supervillain’s superpower was the power...
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The Supervillains of Real Estate

The Supervillains of Real Estate An Open Letter To (and a bit of humor for) Lighthearted Rocklin, Roseville & Granite Bay Residents Who Do Not Highly Trust Real Estate Agents… About a year ago, the National Association of Realtors® (NAR) released a 163-page report titled, The Danger Report—consisting of content true to its title. Outlining...
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I Can’t Do This Without You!

I Can’t Do this Without You! “….they were going to take every precaution to insure the safety of both mother and child but if they had to make a choice….” We were so overwhelmed sitting in our hospital room staring at our brand-new baby boy. A nurse pokes her head in to check on Annette...
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May I take you on a bit of journey? …

Four Stories To Higher Profit – from your home sale and, anything else you sell in life. By Chris Rese, co-creator of the book The Value Driven Approach To Sell Real Estate: A practical guide to protect yourself from REAL ESTATE GREED & bank an extra $30,000 by thinking like the great WARREN BUFFETT. There...
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All Moms are Mothers, But Not All Mothers are Truly “Moms”

There’s an important distinction between Mom and Mother. Don’t think the two words are synonyms. Is a Ferrari just a car?  A diamond just a rock?     Weekends are kind of a laid-back time at my house. We don’t have to be up and at em too early so we take our time getting up and ready.  This past...
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10346 Cardiff Way, Rancho Cordova

Property Coming Soon to Market Currently Under Renovation 10346 Cardiff Way, Rancho Cordova 3 Bed 1.5 Bath on .22 Acre Corner Lot For Information or a Pre-Market Look, Call 916-502-1656  ...
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232 Perretti Ct, Roseville, CA 95747

For Sale: Amazing 5 Bed 4 Bath Home With a Pool! After a long day its really nice pulling through your gated community and into your driveway at the back of a secluded cul-de-sac and into your driveway.  Quiet, serene, and time to go relax by the pool. You say to yourself, “Home at last!” This...
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I am My Brother’s Keeper

My little brother, Adam, was in the living room watching TV. He could be so captivated by the show that he would literally tune everything else out. So, when I heard my “Step-Monster” yelling for him I knew I’d better go see what was going on. As I walked toward my brother I realized she...
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Badge on His Chest and Heart on His Sleeve

Ever hear the expression “One Bad Apple Spoils the Bunch”? For some reason, we apply that reasoning to every facet of life. If you turned on the news the last couple of years you would be hard pressed not to find a story about police featuring brutality, racism, corruption, and even murder. People see those...
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True Differentiation:

How it impacts profit and dictates strategy when selling a home. I realize the image to the right may look a little Howard Hughes-ish, but there is a method to my madness. And this sketch, if you’re thinking of selling your home, may have a profound and direct impact on your bottom-line profit. You’ll also...
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Bursting at the Seams

They we’re bursting at the seams in their home and needed my help! This is the story of Shirley and Kerri. Shirley has been a long-time client of mine. She and Kerri were growing out of their home. It was crowded and they need a bigger place. Their family consisted of the parents, 2 kids, 2...
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I CAN’T TAKE IT ANYMORE!

I CAN’T TAKE IT ANYMORE! “We’re in an era where people are taking credit for stuff they’re supposed to do. People are bragging about stuff that a normal person just does.” Agents brag about getting clients “multiple offers”—a higher sales price. A superior result, though, that’s what we call “Normal.” Being that I’m in real...
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YOU, A “T-BONE?”

From a NAR (National Association of Realtors) training series, that’s what I gather. Buyers & sellers are just prospects to be chased, caught and eaten! Before I give my take, here are the topics of the 6-part series: Prospect Like a Pro, Convert Leads, Set Buyer Expectations, Overcome Challenges, Negotiate Effectively, Maintain Relationships. It’s those...
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